| Revolutionary
‘Seawolf’ Chip Extends Pixim’s Reach into Broad Security Camera
Market
New ‘Seawolf' camera chip is a true all lighting solution
designed for use in both IP and high resolution CCTV cameras and
offers industry's highest effective resolution, greatest wide
dynamic range, and best low light performance at a mainstream
price.
MOUNTAIN VIEW, Calif. - August 4, 2010 - Pixim Inc., a leading
provider of imaging technology for enterprise security cameras,
introduced its Seawolf chip today, the world's first
single-chip, enterprise video camera solution. For the first
time, security camera manufacturers will be able to use a
single, digital chip, rather than more complicated mixed-signal,
multi-chip sets to develop new cameras for all lighting
conditions. The Seawolf chip provides 10 times the low-light
performance of previous generation security camera chip sets as
well as the industry's proven greatest wide dynamic range (WDR)
and accurate color performance at half the hardware build cost.
Boasting 690 HTVL effective, Seawolf delivers the highest usable
resolution to the CCTV end user. Traditional, analog CCD-based
cameras lose much of their resolution when the video is recorded
and reviewed. However, due to Seawolf's high total resolution
(horizontal times vertical), its high quality color images are
preserved by commonly used DVRs and displays.
The Seawolf chip is also ideal for IP cameras. Users of IP
cameras will benefit from Seawolf's global electronic shutter,
progressive scan image capture, and full D1 resolution at 30
frames per second.
Single board camera modules based on the Seawolf chip make it
easier for manufacturers to develop compact camera formats, a
rapidly growing market segment. Seawolf-based cameras will offer
true all-lighting capability, meeting the most demanding image
quality expectations across the largest market segments within
the broad video security industry, including retail, banking,
gaming, education, transit, commercial, and industrial
applications.
"It's gratifying to be able to release a new product that gives
our camera partners significantly improved performance while
reducing their cost," says John Monti, Pixim's vice president of
marketing and business development. "With Seawolf, Pixim-powered
cameras will compete in the market place at unprecedented price
points with low-light, high-resolution, and wide dynamic range
capabilities making them the best mainstream cameras available."
"Pixim's Seawolf solution proved itself during our testing,"
says Dieter Dallmeier, founder and president of Dallmeier
electronic. "We are continuing our analyses, but based on our
initial tests, we will soon be producing outstanding low-light
and high-resolution cameras using this chip."
"Seawolf supports our focus on providing the highest quality IP
cameras to our customers," says Fabrizio Colciago, chief
technology officer for March Networks. "It will enable us to
expand our portfolio further with cameras that offer superior
performance in a variety of difficult lighting applications."
"During testing, Seawolf performed well and the images looked
great," says Tom Cashman, general manager of UTC's video
products group. "We are planning on implementing it in the near
future."
"The security market in the UK is always hungry for the newest
technology," says Steve Baker, managing director of Genie CCTV.
"By adding a full-line of Seawolf-based cameras, we will be
providing the latest in security camera technology for our
customers. They will benefit from cameras that will work in any
lighting condition-from lowlight to varied to constant-right out
of the box."
"Our vision has always been to create superior camera solutions
for our customers," says Craig Scott, CEO of OVii, an OEM/ODM
company that specializes in imaging solutions for its global
customers. "We see Seawolf as the means to incorporate the four
core innovation principles of better, faster, easier, and more
affordable into our OVii Eagle product line offering our CCTV
customers the best combination of price/performance."
About Pixim
Pixim Inc. has developed unique imaging technology that
revolutionizes the way video cameras capture and process images.
Unlike traditional image capture technologies, where each pixel
cannot adjust to highlights and lowlights in the same scene,
Pixim's patented Digital Pixel System® technology empowers
hundreds of thousands of pixels to act like individual cameras
constantly self-adjusting. This all-digital system enables Pixim-powered
cameras to efficiently capture the whole picture, regardless of
lighting condition or application - thus securing the highest
resolution, natural color and clarity, while automatically
eliminating image-compromising visual noise (e.g., glare,
reflections). The result is more than superb image quality; it
is accurate, actionable information that gives users the
strength of certainty.
Pixim chipsets are incorporated into over a million security
cameras installed in more than 100 countries worldwide. Visit
www.pixim.com/cameras for a complete listing of Pixim-based
cameras. For general information, visit www.pixim.com or call
Pixim's headquarters in Mountain View, Calif., at (650)
605-1118.
Contact:
Tracey Hups
Manager, Worldwide Marketing Communications
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